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Boost Your Direct Sales Online Advertising Response
A common mistake seen in direct
sales online advertising is one of the easiest to fix. If you link
your ads to the home page of your company provided, replicated website,
you're probably linking to the worst possible landing page.
The best designed and most well-written ads will end up being a waste
of money and time if they don't direct prospects to the exact information
they want. Company provided website home pages provide far more information
than your visitors need - they are not targeted landing pages. Switch
to targeted landing pages to improve your response rate and increase
profit.
When visitors arrive to your web page, you have just a few seconds
to capture their attention and get them to act. If the landing page
doesn't focus on what they came for, they probably won't spend any time
looking for it. They'll likely just click away and you'll lose a prospect.
Remember, someone who clicks on a business opportunity ad isn't shopping
and they aren't interested in purchasing products at the moment. Just
as someone who is shopping is ready to buy and not looking for a business
opportunity. Link visitors to a page that's completely focused on the
the information they want and they are much more likely to read it and
take action.
The most effective way to deliver the information promised in your
ad is to develop your own website, separate from your company provided
site, and link each ad campaign to its own landing page. Landing pages
are extensions of your ads. A good ad entices people to click through
and the landing page expands on the offer. The landing page can list
benefits, explain options, develop further interest, and provides a
compelling call to action.
If you aren't ready to develop a full website with landing pages, consider
setting up blog. It's easy and inexpensive to start and ads can be linked
to specific blog posts.
If your direct sales company policy prohibits marketing from your own
website, you can still improve ad response rates by linking to specific
pages on your replicated site. Simply link opportunity ads to the opportunity
page and product promotions to your shopping page.
Linking your ads to specific landing pages makes it easy to provide
the information your customers and prospects want and makes it much
more likely that they'll respond.
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Linda Stacy manages a popular directory where you can be
a listed consultant for your party plan direct sales company.
Article reprinted with permission from adayspecialties.com.
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This article is available for reprint as long as the entire
resource box is included and all the additional terms and conditions listed
to the left on this page are met.
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