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Before You Purchase Online Advertising
Many business owners find that advertising online is much more affordable
than in the offline world, and it can reach a wider audience. In order
to make sure you know exactly what you are paying for, here are some
questions you might consider asking before you proceed with your advertising
campaign.
- Make sure you clearly understand the terms of your advertising purchase.
What are the text and/or graphic requirements and limits? Text ads
may be limited to a certain number or words or certain number of characters.
Graphic ads often specify a size in pixels and sometimes limit the
file size as well.
How long will your ad run? Some ads run for a specific lengthy of
time and others may be sold by number of impressions or number of
clicks on the ad.
Can you make changes to your ad?
- How popular the site is and does it reach your target market? Before
you purchase any advertising, ask for the site's visitor statistics,
specifically visitors and page views. Also take a look at the website
as a whole to see if it's likely to attract the market you are trying
to reach. It's the combination that will lead to a successful ad.
Smaller sites can be good choices if the audience is highly targeted.
- What does the company do to promote their site and boost search
engine placement? One important aspect that is crucial to your online
advertising, is knowing how the service you will be paying for is
going to help you get noticed in the search engines. Ask what they
do to promote their site and their advertisers. Do they follow good
SEO practices, how is it all structured, and what type of marketing
they use to bring the visitors in? These will all impact the amount
of traffic you will receive to your own site.
Don't be hasty when looking for online advertising services for your
business. Consider these questions before purchasing online advertising
and be sure you understand what you're getting. With careful consideration,
you should be able to find a quality service that will help your business
grow.
Linda Stacy manages a directory where you can put these tips to use
by claiming your direct
sales company directory listing.
Article reprinted with permission from adayspecialties.com.
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